The Red Lentil brand, in one page.
A small system that holds together: one mark, two type weights, five colors, and a couple of rules about voice. Everything else is just careful application.
The wordmark is the mark. The period does the work.
Primary lockup · light
Primary lockup · dark
Mark · primary
Mark · reversed
One signature red, anchored by warm neutrals.
One family, used at three intentional sizes.
Design and code for the web, the screen, and the page.
A small studio working at the seam of design and engineering — websites that load fast, games with mechanics that click, and graphic systems that hold up everywhere they appear.
01 — capabilities · 02 — selected work · 03 — studio · 04 — contact
How we sound on a good day.
Do — this
- Use small, precise nouns. Lentil over legume. Site over web property.
- Prefer plain verbs. Build, ship, design, write.
- Set the bar by what we'd want to see, not what we want others to think we are.
- Punctuate the hard sentences. Read it out loud first.
Don't — this
- "Solutions." "Bespoke experiences." "World-class anything."
- Three adjectives where one would do.
- Promises that depend on language to feel true.
- Self-congratulation. The work should be the proof.
